Trudi B. Parson

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I am Trudi B. Parson, CEO and Founder.

I help people create sustainable wealth through business ownership by implementing disruptive strategies for success. 

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Fortify is a comprehensive business launching firm that offers everything you need with proven strategies to build profitable, freedom-focused businesses. 

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Congratulations to our Founder and CEO, Coach Trudi B. Parson! She strives to bring her best self to those she serves. Here are the latest accomplishments Coach Trudi B. Parson has achieved: 2025 Business Person of the Year.
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It's Tax Time!

While anyone can file taxes, a tax strategist maximizes savings and growth. Our clients gain an extra edge: Our lead strategist is also an award-winning business coach (3x Business Person of the Year, 2024 Business of the Year).

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What People Say About My Work...

Charles Spencer

Amazed Events Asheboro, NC

Yes.. Trudi is very knowledgeable and willing to help you!!!

Josephine Ampaw

Ampaw Psychotherapy and Consulting Denver, Co

Trudi is an amazing entrepreneur with a wealth of knowledge who genuinely cares for the business owners she works with!

Gail S. Trower

Interior Dimensions and Design, LLC Boilingbrook, IL

Trudi is your go-to resource if you're new to the biz world, need direction, or want to increase your value. She's there to help you every step of the way.

Jeffrey Edwards

Middle Ground with JLE, LLCDetroit, MI

Trudi B. Parson’s work ethic, integrity, and patience to help her clients makes her worthy.

Melissa Deally

Your Guided Health Journey (Whistler) British Columbia, Canada Owner

With 7 businesses that are interconnected and support each other while serving entrepreneurs, by providing all the services they need, Trudi really is worthy of the Business Person of the year for Greensboro!

Jennifer Wendy

Transformation Coach

I am going to start of my saying that if you are serious about your business, then Coach Trudi is serious about you! One of my favorite things about Coach Trudi is how she challenges me. She doesn't allow me to sit in my fear or my sorrows too long! She stretches me to become my best for my clients. Hire her immediately! You will thank me later!

Gerard Mcleod

Gerard's Green Gardern, Founder and CEO

"The information and the strategies that Mrs. Parsons shared with me changed the trajectory of my business. As a result, I was able to establish my company and generate success. Every move she suggested was golden. Even the homework she gave was effective with helping us better understand self promotion and implementation . She was accessible and authentic- it seems she’s never too busy. Truly heaven sent!"

Karimou Modi

Freight Transporter

“Thank you so much for the service you have done for me on taxes. I have told all my relatives and friends about you and I will recommend you to anybody. You were very professional and you took a quality time to help me with my tax problem.not only that you did not charge me much to prepare them , you went over your time to make sure everything was done perfectly so thanks again.”

Michael Ivy

Aspyr Marketing

“Trudi. Is. Amazing! So knowledgeable and open to help. She went above and beyond with advice to help me get my business funded and in time she will be there to help my business get started with business credit as well. She is an amazing person that runs an awesome business! 10/10 recommend"

Diane Steen

Designz by Diane, Founder & CEO

“Trudi assists and guides business owners to lead more financially enriched lives as well as retain more of their money!"

David Leach

Finance Manager

“Trudi is amazing to work with. Goes above and beyond what's expected. Communicates well and always in contact for any knowledge and processes that are taking place. Highly recommend her service for your business.”

Stephanie Horton

Majestic Candles, Founder & CEO

“You are Amazing and a great, leader, speaker and motivator. I'm soaking in every word.”

Q. Donnell

Founder & CEO

“I would like to thank you for all your help and assistance with the preparation of my 2019 tax return.You also took the time to help me secure the grant needed to help fund my business. You made this stressful time simple and easy for me. You guided me through both processes and advised me on all documents needed. I visited your business as a referral from a client of mine and will refer everyone I know.”

Alma and Victor Coles & Tonya and Patrick Coles

Travelers

"We are all home and getting back to reality! On behalf of #TeamColes (all 4 of us) thank you for your service. From the very beginning of selecting where to stay to make sure our flights were confirmed to navigating safe communications while out of the country you were nothing but excellent! Attentive, knowledgeable, and fun. Thank you Trudi for everything."

ThryvPhilomena Moncoeur

Business Advisor

“Trudi is a kind heart who wants to see entrepreneurs succeed. She knows all things taxes, start-up, and being a successful business person!"

Estrella Varel

International Master Colorist | Peluqueria Magnolias, Founder & CEO​

"Thank you Trudi! Just when I needed it you helped me obtain my $10k business grant. If you're a business owner I strongly suggest you get on her calendar to get monetary help for your business. I'm a salon owner and I can say she brings results! You are an Angel for me and my business for all the help I’ve gotten from you.​"

Stevenson Burch

Masterclass Attendee

“Wow! 1st class was phenomenal. You shared a wealth of information to get us started with our businesses. Even made us dream a lil bigger. Ain't no stopping us now. Hats off to you teacher extraordinaire. Excited about tomorrow.”

Deborah Glasper

Founder & CEO

“Trudi is one of the most respected and business minded people I know. I have had the distinct honor to witness her in action as well as, as a client. We were very pleased with the level of knowledge and expertise she exhibited. She is thoughtful and considerate of her clients' desired outcome and uses her creativity to bring the vision to fruition. She does what she says she will do!”

Victoria McQueen

International Hair, Founder & CEO​

"I have used the excellent services of Coach Trudi Parson for over two years now. Coaching, taxes, funding, and master classes. She is a true professional in every way. As a coach she will lead you in a manner befitting your business or expertise. As a tax pro, she leaves no stone unturned getting you every dollar you deserve. When your business is in need of funding, Coach Parson can help you get the money you need to run your business without worry. Trudi can be trusted to get you to your next level."​

Business Formation Elite

Launch your business with confidence—the $825 Elite Package handles everything from EIN and domain setup to state compliance, website readiness, and BOI filing, so you can focus on success.

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I’m Inspired And Empowered By This Scripture:

But thou shalt remember the LORD thy God: for it is he that giveth thee power to get wealth, that he may establish his covenant which he sware unto thy fathers, as it is this day.
– Deuteronomy 8:18

I’m Encouraged By Dr. Myles Munroe:

“The greatest failure is to be successful in the wrong assignment.”
– Dr. Myles Munroe

My Greatest Advice To You:

“When opportunities fail to present themselves you must be willing to create your own.”
“In doing so you must finally remove your plans from the board and paper and partner them with the correct strategies to take you from high hopes to manifestations.”
– Trudi B. Parson

I've Been Waiting For You...

I work with those who are looking to catapult their lives, businesses, ministries and / teams out of a place of lack and non productivity into an expanded territory full of overflow.

As an expert in business and well experienced in ministry I have intentionally interwoven the two in order to use kingdom principles to navigate clients into the following:

• Sustainable success structured on a firm foundation.
• Measurable results from strategic steps given via her trademarked Launchpath.
• Attainable goal setting techniques supported by actionable directives.
• Removal of negative heart wounds, thoughts, and self-sabotaging behaviors and replacing them with edifying success producing actions and belief systems.
• Teachable training clients can in turn monetize from. 

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"To change the world we must first change ourselves"

Trudi B Parson Signature

Join any of my courses and accelerate your growth!

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She is Coach Trudi B. Parson

Marketplace Minister, educator, generational debt eraser, generational wealth builder, the business launch coach extraordinaire. CEO & Founder of Fortify | The Business Launch Firm. She is a business leader with a visionary and kingdom based structure to strategically impact Generation X, Z and Millennial communities through business coaching, disruptive masterclasses, wealth building fireside chats and financial literacy programs.

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Who is Your Why? 

Your why can’t be a what. Your why has to be a who. Who makes you want to be better? Who makes you want to do better? Who wants you want better? Who makes you want to keep trying? Who? 

For me it’s these folks right here. My daughter Zoe and my husband of more than 25 years, Shannon. Life is fleeting. Honestly, building wealth isn’t all about the money. It’s about the option it creates to free up your time. The time to spend with those who make your heart smile. The time to spend with your ‘WHO’.